You been posting on Facebook, got a video on YouTube been thinking about writing and publishing an Ebook on Amazon.
You got a bunch of traffic…
But something is still not right!
You say to yourself:
I am doing everything that is suggested but still no new customers.
Got traffic but no one new is converting (buying).
No increase in sales.
No increase in revenue.
Why is all my new traffic not converting into customers?
Making Money Online The Easy Way have figured out that many online marketers have many followers, fans, has the likes, have plenty of traffic but no new customers.
Why is that?
The first thing you need to do is check your current conversion rate.
You may measure this in different ways such as product purchases, email newsletter sign up, brochure downloads, etc. You must track and measure these values regularly.
It provides a baseline on how much you need to tweak and where.
You can track your conversion rate thru an analytic platform.
Google analytics is your go to platform for this.
Making Money Online The Easy WAY consider a good conversion rate of 2 to 3 %.
This conversion rate is based on your value of conversion, meaning how much your product sells for.
For example, the conversion rate would be lower say for a $10,000 product vs. a $100 product and vice versa.
It’s easier to sell (convert) a $100 product than a $10,000 product.
So, if your conversion rate is less than 2%.
Then we have a problem!
We will show you the most common reasons why your website is not converting and how to fix it.
Here they are :
Reason #1. Your website is not responsive.
First, let’s know the difference between responsive and mobile friendly.
Have you notice that some sites have a better user experience (UX) on a desktop than on a mobile device.
Responsiveness is how well your site responds or changes on a mobile device such as a tablet or smartphone.
What looks good on a desktop don’t mean it will on a mobile device!
Responsive means the website adapt to needs of the user and device when going from desktop to mobile.
For example, text and images will go from a 3 column layout on a desktop to a single column display on a mobile device.
How can you tell if your website is responsive?
If you are on a computer reduce your browser window from full screen to very small if the look of text, images, and menu change as you get smaller, it’s responsive.
Or just look up your website on a mobile device and see if the appearance has changed.
Did you know there are more people on mobile devices than desktops or laptops!
Mobile friendly means the website acts on a mobile device the same as it does on the desktop.
THIS CAN CAUSE PROBLEMS ON THE MOBILE DEVICE
For example, features like drop-down menus and navigation can be limited and difficult on a mobile device.
Ask yourself these questions is my website using:
- Large and easily readable text.
- Short paragraphs.
- Every key feature is one click away.
- A single call to action. (CTA)
Here is an important note: In June 2018, responsiveness will affect your ranking within Google’s new algorithm.
Reason #2. No call to action.
I know it sounds like a no brainer but you must give your site visitor a way to purchase your product, sign up for your mailing list, etc.
You may have high quality and engaging content.
However, your site visitor has no way to convert because you haven’t given them a clear and concise way of doing so.
Make your call to action specific and relevant put in a place where they can convert as easy as possible on every page of your website
Reason # 3. You are attracting the wrong crowd.
Are you sure you are writing content to the right audience?
Many people try to write in general thinking it will broaden their appeal.
Unfortunately, the opposite is true.
Trying to please everyone you end up pleasing no one!
Make sure your target audience is specific, just like your niche!
Your target audience is endowed with specific traits such as age, gender, occupation, etc.
If you are too general it will confuse your site visitor’s experience.
Conduct a thorough market research to define and know your target audience.
Remember all it takes is 3 seconds and click and you will lose him/her forever!
Reason #4. Your website is too slow.
Google expects your website to load within 2 seconds.
If not, it will affect your ranking which in turn affects traffic.
Check for uncompressed resources such as scripts, images, and CSS files.
Reason #5. Your website is annoying.
Site visitors just don’t like your website!
It could be something on your website that is putting off your visitor such as:
- Your information has no value to your site visitor.
- Your site is too hard to navigate.
- You have too many ads and popups especially unrelated and not relevant to what they are looking for.
- Your site is not pleasing to the eye.
These can be fixed by asking your visitor for feedback on their experience like a survey.
It also makes your site more engaging and personal.
Check your bounce rate.
They come then leave without converting.
REMEMBER YOU WANT A 2 TO 3% CONVERSION RATE!
Anything less will definitely tell you something is off.
You can have a lot of traffic coming to your website.
But traffic doesn’t mean squat if no one is converting.
Remember the only traffic that matters is the one that contributes to your bottom line. All other traffic is a waste.
We are here to make money!
I hope this blog post was of value to you.
FEEL FREE TO RANT, RAVE, OR REVIEW IN THE COMMENTS BELOW!
SEE YOU NEXT POST!