What do all the top ranking websites have in common?
What are the advantages of being in the top 3 positions on the 1st page?
What can you do to optimize your website for better ranking?
These questions will be addressed in this blog.
So let’s get cracking!
What are the top ranking websites made of?
The top ranking websites get their ranking thru algorithms developed by Google Bing, Yahoo! and other search engines that determine relevancy.
Google ranking algorithms are made up of over 200 variables, component or signals.
Making money online the easy way has determined the top prevalent factors influencing ranking within Google, Bing and Yahoo! and other search engines.
These factors were based on industry studies by Backlinko, SEO PowerSuite, and Searchmetrics:
What are backlinks?
Backlinks is a way you navigate the internet, from one point on the internet to a page you click on within your web browser.
Backlinks are the links coming to a website or page, while just links are the outbound ones coming from the website or page itself.
Why are backlinks important and how does it fit in with ranking?
Knowing a website or page’s backlinks let someone build a link map on how your site or page fits within the internet.
For example say you write a review that someone is interested in who then write their own blog and links (referral or source link) back to your review.
By doing this, it increases exposure to your original review or post.
This is the core of internet marketing. Users only have to click on links instead of typing in the whole URL to navigate the internet.
So backlinks are more important than outbound links to your overall ranking.
Now that you know what backlinks are let’s see how Google use this in ranking your website or page
Google does this by calculating a link score. This score is made up of every incoming link’s individual quality score also called PageRank and the number of links (backlinks) coming into your site.
So the number of backlinks are an important part of your ranking.
A word of caution, spammy low-quality links can be considered Black Hat SEO Techniques can get your website demoted in ranking and even banned by Google.
Also, links coming from the same domain carry little weight. Google typically will only count one of these when evaluating your link’s profile.
So in terms of numbers, your focus should be how many linking domains to your website or page.
The quality of the linking domain says what it means the backlinks’ content is unique, captivating, related and relevant just to name a few. Google has an algorithm that determines relevancy ranking.
Let’s recap on the importance of back links:
They can have either a positive or negative impact on your brand depending on quality, sentiment, relativity and relevancy
Your links are what actually drives traffic to your website.
Context is the content surrounding the link on the originating page. It can include but not necessarily the text on the link called the anchor text and the title of the originating page.
Anchor texts is another facet of backlinks that you should be concerned about that affects ranking.
What are anchor texts?
Anchor texts are just like content that on your page, they tell Google what your page is about and what it should rank for.
Remember to keep your anchor text diverse and natural.
Google’s PENGUIN algorithm was designed and developed to catch websites deemed to be spamming the search engines indexes to gain an unfair advantage in ranking also called spamdexing.
Especially the sites that buy links or get their links thru a network in order to boost their rankings in Google.
Only high quality, unique and relevant content is what Google’s web crawlers are concerned with when it comes to ranking.
Here are the key factors you should be concerned about:
Keyword usage and where to use it.
Your title is still the most relevant component of Google ranking.
Using keywords and phrases in the title preferably in the beginning.
The meta description also boosts relevancy and increases ranking not as much as the title does.
Placing keywords in the body too will boost ranking.
Using H1 tags in the headings is another contributing factor.
Length of your web page.
The length of your page will determine your ranking.
In its search quality guidelines, Google has defined this as the amount of content is important to its overall quality hence ranking.
There is no ideal length.
Remember this: Don’t make your content too short you don’t want to leave out anything of importance.
Don’t make your content too long or you will bore your site visitor to death.
Keep in mind is all it takes is 3 seconds and one click to lose that potential customer forever.
Google’s Hummingbird algorithm helps Google to interpret the searchers intent rather just a search on a bunch of keywords or phrases.
Hummingbird makes it possible for your page to rank without having the exact keywords or phrases.
This done thru natural language processing that depends on latent semantic indexing, co-occurring terms and synonyms.
By focusing on concepts instead of just keywords you expand your keyword search analysis by researching related terms, co-occurring terms, and synonyms.
Tip: A great source for these ideas are Google Related Searches and Google Autocomplete.
Rankbrain is the algorithm that’s a part of Google’s hummingbird is where where it comes into play.
It helps Google understand search queries meaning and serve up the best matches hence comprehensiveness.
Google calls Rankbrain the 3rd most important ranking factor.
Another technique to use to boost ranking is copying the top ranking websites!
In other word know what your competitors’ are up to.
Here is a secret tip: A brilliant way to diversify your content is to uncover relevant terms and concepts used by your top ranking competitors’.
When you diversify your content with comprehensiveness then you satisfy not only the searcher’s intent but the SEO too.
You wind up with content more engaging, entertaining and user-friendly.
Technical Search Engine Optimization (SEO)
Here are the top two technical SEO that matters when it comes to ranking with Google:
- Page speed.
How fast your website or page loads up is crucial to ranking. According to Google, speed plays an important part in user experience hence slower pages have higher bounce rate and lower conversion rates.
Google expects a page to load up in 2 seconds or less.
Remember it takes 3 seconds to click and lose a potential customer forever.
If you have slow load speed check for uncompressed resources, like scripts, images and CSS files.
- Responsiveness. note: GOOGLE WILL INCLUDE HOW MOBILE FRIENDLY YOUR WEBSITE IS AS A FACTOR IN DETERMINING RANKING IN JUNE 2018.
Responsiveness is how mobile friendly your site.
More than half of search queries is done by a mobile device.
If your site is not optimized for mobile devices it won’t rank at all.
Make sure your site is responsive use the tool Website Auditor.
What internet users are searching for are the best indicator on relevancy.
If they click on a particular search result then it is most likely relevant.
A search engine result page (SERP) click thru rate(CTR) is a ratio of is the number of times a search listing was clicked to the number of times it was displayed to searchers.
CTR has the highest correlation with ranking out all the ones previously examined.
When CTR increases so does ranking.
So how do you optimize CTR?
First, check your current SERP CTR. In Google, Search Console go to Search Analytical report and click Clicks, impressions, CTR, and positions.
Here is another rule of thumb:
A CTR of 30% is the #1 result,
15% for #2 results.
and 10% for #3 results.
On a final note higher ranking means more traffic.
More traffic means more revenue.
Google has confirmed that 35 % of all traffic goes to the top three positions.
It is broken down like this:
18% goes to #1 position.
10% goes to #2 position.
7% goes to #3 position.
So we can see that higher ranking means more traffic which in turns create more revenue.
And more revenue is more money!
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Hope this article proved to be valuable to you!
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