Your keyword research analysis can make or break your ranking with Google, Bing and Yahoo!
I know you are asking yourself:
So what is keyword research analysis?
Why is it important when creating content for my website?
How does it affect my ranking on search engines like Google, Bing and Yahoo!
The following blog post will discuss the following topics:
- What is a keyword?
- What is keyword research analysis?
- How is keyword research analysis used in creating content.
- What make a good keyword?
1. What is a keyword?
A keyword is the word or phrase you type in the search bar when you are looking for something.
For example say you were searching for the treadmills.
You would type in “treadmills” or even ” the best treadmills.”
To narrow down your search query even further you can type in ” the best treadmills for under $500 dollars.”
These are your keywords or keyword phrases.
Your content of your website or blog post must be optimized for the keywords you are trying to rank for.
Long tail keywords are keyword phrases between 3 to 10 words.
The proper use of keywords will affect how high your page or site ranks.
Why not try to rank with short tail or 1 to 2 keywords?
Because they are extremely competitive and it will be hard if not impossible for a new website to rank high.
Google’s #1 priority is to provide the best, most relevant content that’s available right now to the internet user’s search query.
That is what your SEO is:
the art of ranking on page 1 within a search engine, ideally the #1 spot.
SEO also is about sending the right signals back to the “bot” .
The bot is an algorithm, a program, a web crawler also know as a spider that continually searches or “crawls” the web for the best, authoritative, most relevant content.
The way your keywords are optimized is what the “bot” looks for are called signals.
The bot is programmed to respond to these “key” signals.
These “signals is what rank your page accordingly based on relevancy.
The “key” signals they are looking for are:
- Searched keywords and phrases related to the main page, heading tags, image tags, etc.
- Unique body content based on the searched keywords and phrases.
- Enough content to indicate value; your post should be of 1000 or more words.
- The quantity and quality of incoming links also known as link building includes backlinks and using the keywords and phrases as an anchor text.
- Rich embedded media content such as images and video.
- Social media engagement such as likes, shares, comments, follows, etc
- Your site’s load speed, responsiveness and mobile friendliness.
You must show googles’ bots you are an expert and your content is the best and most relevant content available.
2. What is keyword research analysis?
Proper keyword research analysis involves interpreting and leveraging the metrics.
The “key” metrics you should be concerned about are:
- Average monthly searches that keyword receives in a month. For a new site avg>100 searches.
- Traffic. The amount of visits you would receive if you achieved first page ranking within Google and other search engines. For a new site traffic>100.
- QSR. Quoted search results are the number of competing websites ranked in Google for the exact keywords or phrases. For a new site QSR<100.
The best keyword research analysis tool to use to obtain these metrics in my opinion is Jaaxy!
3. How is keyword research analysis used in creating quality content.
Your content of your website’s page or blog is ranked by optimizing your keyword or phrases. You will build out your blog post around your keywords.
Leveraging the keywords and phrases using the above mentioned metrics you will build your post utilizing those words and phrases to get your post ranked by Google.
Don’t use your keyword or phrases excessively in your content where your post reads like gibberish and unnatural.
Also don’t add irrelevant and unrelated keywords in your content.
This technique is call keyword stuffing.
Your content must sound and read naturally. You don’t want to use black hat tactics to deliberately manipulate how the “bot” will rank your post.
Google will demote and even ban your website!
4. What criteria make a good keyword or phrase?
GETTING YOUR BLOG POST RANKED AND ON THE 1ST PAGE IS YOUR ONLY GOAL WHEN YOU OPTIMIZED SEO TECHNIQUES!
Low competition (QSR) and high search volume is what you want in a keyword.
By having little competition it is easier to rank high and get on the 1st page preferably the first 5 spots.
Ideally you want your ranking on page 1 to be in the top 3 spots!
Did you know that page 1 ranking get 95% of all search traffic meaning people googling for something clicks links on the first page!
Page #2 gets 5%of the traffic.
And page # 3 gets 1%.
Did you know that Google has confirmed that 35% of all traffic clicks on the top 3 spots on page 1!
The # 1 spot on page #1 get 18% of all clicks!
#2 spot on page 1 gets 10%!
And #3 spot gets 7%!
Ask yourself these questions to see if your keywords are optimized:
- Do you use the exact keyword or phrases in the headline?
If so, how far in front?
Do you use the keyword in the domain name?
Do you use keywords in the meta description, that short text underneath the title?
Finally, your keyword phrases must make grammatical sense!
The Google’s “bots” are programmed to index for context as well!
My final thought is:
The art of ranking within GOOGLE, Bing, and Yahoo! is called SEO!
Why do you want to master SEO?
Because the higher you rank means more people will visit your site!
And the more people come to your site the more potential customers you will have.
More potential customer means more conversion which is more money you make.
Keyword research analysis must be leverage properly.
To get the most bang for buck you must understand the key metrics that affect ranking.
Making Money Online The Easy Way recommend the keyword research analysis tool Jaaxy!
Jaaxy will give you the competitive edge you need by managing your keyword research analysis, competition analysis and marketing research.
Understanding the SEO process will affect your entire site structure and how you write your post!
If you don’t learn this now your whole website may have to be rewritten!
OR IT WILL NOT RANK!
I hope this blog was use to you!
Feel free to rant, rave and review in the comment section below.
SEE YA NEXT POST!